Volume 56, Issue 9, September 2026

Articles

• Conceptualizing Instagram-Driven Street Food Consumption : Development of a Multidimensional Measurement Scale

  Chinky Chhabra, Bhawna Agarwal, Anubha Vashisht

  8-24

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i9/176089

• Antecedents of Green Purchase Intention on Social Commerce : The Mediating Role of Attitude

  Anh Chien Vu, Thi-Trang Tran

  25-41

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i9/175715

• Analysis of Factors Increasing Customer Engagement and Brand Trust Toward Purchase Intention

  Welly Surjono, Deshinta Arrova Dewi, R. Raja Subramanian

  42-63

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i9/175706

• Social Redistribution, Not Digital Infrastructure, Drives Climate-Conscious Behavior Among Professional Uniform Wearers : Evidence from India's Hospitality and Retail Sectors

  Shrina Bhalla, Neha Raghav

  64-73

  • Requires Subscription or Fee PDF (INR 450)

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i9/176090