Volume 55, Issue 3, March 2025

Articles

• Mapping Trends and Future Directions in Consumer Engagement and Loyalty : A Comprehensive Bibliometric and Thematic Analysis

  Prerna Arora, Anurupa B. Singh, Vandana Ahuja, Rupali Kumar

  8-33

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i3/174831

• Virtual Technologies in a Demand Virtualization Environment : Expanding the Potential of Fashion Brands

  Gleb Karpushkin

  34-51

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i3/174832

• Beyond the Pixels : Psychographic Profiling of Virtual Influencers’ Followers in Social Media

  Anand Thakur, Kavita Singla, Kamini Singla, Mohammed Irshad T., Simran Kaur, Parwinder Kaur

  52-68

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i3/174833

• Factors Affecting Reversal of Plant-Based Meat Consumption : An Empirical Analysis

  Kunal Gadkari, Tripti Dhote

  69-85

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i3/174834