Volume 55, Issue 1, January 2025

Articles

• Predicting Brand Loyalty to Manufacturer-Sponsored Brands in an Omnichannel Environment : A Configurational Perspective

  Dinesh Sharma, Tapan Kumar Panda, Sunil Sahadev

  8-28

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i1/174685

• Actual Usage Behavior Toward Generative AI-Based Fashion Shopping Platforms (GAIFSP) : Perspectives from DeLone and McLean’s Information Systems Success Model

  Debarun Chakraborty

  29-43

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i1/174686

• A Meta-Analytical Approach to Cognize the Pooled Effect of Customer Relationship Management on Firm Performance

  Subhasish Das, Amiya Kumar Mohapatra, Shailesh Pandey, Yayati Nayak

  44-63

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i1/174687

• Consumers’ Organic Food Purchase Behavior in Bangladesh : An Extended Theory of Planned Behavior Approach

  Shamima Easmin Shanta, Md. Julhaz Hossain, Rumana Biswas, Md. Abdul Alim, Mst. Anjuman Ara

  64-80

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i1/174688