Volume 54, Issue 10, October 2024

Articles

• Effect of Consciousness in Sustainable Consumption Habits on Purchase Intention of Green Products : Comparison Study Between India and USA

  Semila Fernandes, M. Sathish, Priyanka Shrivastava

  8-24

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i10/174602

• Customer Participation and NPD Process Effectiveness : The Perspective of Marketers

  Sonica Rautela, Tarun Kumar Singhal, Sarika Sharma

  25-44

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i10/174603

• Tourists’ Motivation to Satisfaction with Homestays in Uttarakhand, India : A SEM Approach

  Anup Singh Patwal, Vinay Rana, Gaurav Chopra

  45-62

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i10/174604

• Role of Theory of Planned Behavior in Interpreting Sustainable Consumption Behavior : A Meta-Analysis

  Satinder Kumar, Esha Jain

  63-81

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i10/174605