Volume 54, Issue 1, January 2024

Articles

• Customer Engagement Marketing and Firms’ Deliberation on E-Word of Mouth Communication on Online Platforms : A Study on Millennials and Zoomers

  Shampa Nandi, S. Shyam Prasad

  8-28

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i1/173380

• Ather Energy’s Trial by Fire on its Electric Vehicle Startup Journey in India

  Thomason Rajan, Nikhil J.

  29-43

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i1/173381

• Antecedents to Organic Tea Buying Behavior and Consumption Among Millennials in India : Through the Lens of Theory of Planned Behavior

  Nilesh Kate, Prashant Chaudhary, Mahendra More

  44-62

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i1/173382

• Measuring Service Quality and Farmers’ Satisfaction in e-National Agricultural Market Using the SERVQUAL Model

  Ramakrishna Bandaru

  63-76

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i1/173383