Volume 52, Issue 6, June 2022

Published: 2022-06-14

Articles

  • Private Label Fashion Brands: Through the Lens of Masstige Marketing Theory

    Prashant Chaudhary, Sarika Sharma
    8-23
    DOI: https://doi.org/10.17010/ijom/2022/v52/i6/169833

  • Can Indian Millennials be Engaged Through Online Customer Gamified Experience?

    Mallika Srivastava, Semila Fernandes
    24-40
    DOI: https://doi.org/10.17010/ijom/2022/v52/i6/169834

  • Comparing Factors Influencing Loyal Consumption Behavior Towards Fast-Food Restaurants

    Ajwinder Singh, Parul Nanda
    41-58
    DOI: https://doi.org/10.17010/ijom/2022/v52/i6/169835

  • ‘Buy Luxury’: Adapting the SHIFT Framework to Explore the Psychological Facets Enabling Consumers for Sustainable Luxury Consumption

    Arunangshu Giri, Wendrila Biswas, Jari Salo
    59-66
    DOI: https://doi.org/10.17010/ijom/2022/v52/i6/169836