Volume 52, Issue 1, January 2022

Published: 2022-01-19

Articles

  • Internal Branding : Developing a Predictive Model for the Indian Service Sector

    Pooja Sehgal, Sarika Kaushal, Mahim Sagar
    8-22
    DOI: https://doi.org/10.17010/ijom/2022/v52/i1/167649

  • Investigating Gamification Effect of Frequent Flyer Program on Brand Loyalty in the Aviation Industry

    Balgopal Singh
    23-41
    DOI: https://doi.org/10.17010/ijom/2022/v52/i1/167650

  • Exploring Key Growth Drivers and Strategies for Enhancing Performance of Indian Food Tech Startups

    Angad Munshi, Ashim Raj Singla
    42-57
    DOI: https://doi.org/10.17010/ijom/2022/v52/i1/159847

  • ‘The New Normal’ and the Strategies of Marketers to Attract Consumers

    Debarun Chakraborty, Ganesh Dash
    58-62
    DOI: https://doi.org/10.17010/ijom/2022/v52/i1/167652