‘The New Normal’ and the Strategies of Marketers to Attract Consumers

Authors

  •   Debarun Chakraborty Deputy Director & Associate Professor, Symbiosis Institute of Business Management, Nagpur (Constituent of Symbiosis International (Deemed University)), Pune, Nagpur - 440 008, Maharashtra
  •   Ganesh Dash Assistant Professor, College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh - 11673

DOI:

https://doi.org/10.17010/ijom/2022/v52/i1/167652

Keywords:

New Normal

, COVID-19, Marketing Trends.

Paper Submission Date

, November 1, 2021, Paper Sent Back for Revision, November 25, Paper Acceptance Date, November 30, Paper Published Online, January 15, 2022.

Abstract

In the middle of the pandemic, marketers are creating unique tactics to drive new demand, reorganize value chains, and deliver brand experiences. Marketers are grabbing the chance to rethink their fundamental marketing strategies in order to align with the new normal of marketing, which is digital evolution. The crucial question is how marketers can expand their marketing approach in the ‘New Normal.’ The perspective presents the various perspectives of marketers who are creating high impact, from designing innovative approaches to delivering the best customer experiences.

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Author Biographies

Debarun Chakraborty, Deputy Director & Associate Professor, Symbiosis Institute of Business Management, Nagpur (Constituent of Symbiosis International (Deemed University)), Pune, Nagpur - 440 008, Maharashtra

ORCID iD : https://orcid.org/0000-0002-0754-1120

Ganesh Dash, Assistant Professor, College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh - 11673

ORCID iD : https://orcid.org/0000-0001-5265-6798

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Published

2022-01-19

How to Cite

Chakraborty, D., & Dash, G. (2022). ‘The New Normal’ and the Strategies of Marketers to Attract Consumers. Indian Journal of Marketing, 52(1), 58–62. https://doi.org/10.17010/ijom/2022/v52/i1/167652

Issue

Volume 52, Issue 1, January 2022

Section

Articles
Crossref
Scopus
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Europe PMC

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