Volume 49, Issue 12, December 2019

Articles

• The Impact of Proficiency of Marketing Activities and Value Proposition Innovation on New Intelligent Products' Performance

  M. S. Shashishekar, Sandip Anand

  7-20

  • PDF

  DOI: https://doi.org/10.17010/ijom/2019/v49/i12/149107

• Impact of Influencing Strategy Across Product Categories in Family Decision Making

  Swapna Menon, Padmabati Gahan, Siba Sankar Mahapatra

  21-36

  • PDF

  DOI: https://doi.org/10.17010/ijom/2019/v49/i12/149108

• Demonetisation and Retail Markets: Lower Perceived Economic Effects Among Unorganized Retailers

  T. G. Saji

  37-46

  • PDF

  DOI: https://doi.org/10.17010/ijom/2019/v49/i12/149109

• Influence of Materialism on Impulse Buying Among Indian Millennials: Does Income Matter?

  Shaon Sen, Smitha Nayak

  47-60

  • PDF

  DOI: https://doi.org/10.17010/ijom/2019/v49/i12/149110