Volume 41, Issue 5, May 2011

Articles

• Export Marketing of Tea via the Internet

  P. G. Ramanujam, B. V. R. Naidu

  3-9

  • PDF

• Risks Associated with Celebrity Endorsements - An Empirical Analysis from Punjab

  Maninder Singh, Kuldip Kaur

  10-19

  • PDF

• Customer Relationship Management (CRM) in Health Care Industry - A Study of Select Corporate Hospitals in Vijayawada, Andhra Pradesh

  V. Narasimha Rao, A. V. V. Siva Prasad

  20-30

  • PDF

• Predicting Factors Influencing Purchase of Aashirvaad Brand Using Logistic Regression

  Arunmozhi Ramaiyan

  31-38

  • PDF

• Customer Satisfaction with Mobile Phone Operators: An Exploratory Study in Kuala Lumpur, Malaysia

  Zainurin Bin Dahari, Muhammad Sabbir Rahman, S. M. Ferdous Azam

  39-47

  • PDF

• A Case Study on Consumers' Buying Behaviour and Brand Loyalty with Regard to Processed Liquid Packed Milk in Guwahati, Assam

  Brajesh Kumar, Mintu Gogoi

  48-52

  • PDF

• To Identify the Prominent Factors of Shopping Mall Behaviour: A Factor Analysis Approach

  Shailesh K. Kaushal, Sanjay Medhavi

  53-64

  • PDF