Customer Satisfaction with Mobile Phone Operators: An Exploratory Study in Kuala Lumpur, Malaysia

Authors

  •   Zainurin Bin Dahari Assistant Professor, Department of Business Administration, Kulliyah of Economic and Management Sciences (KENMS), International Islamic University Malaysia, Jalan Gombak, 53100, Kuala Lumpur
  •   Muhammad Sabbir Rahman Research Assistant, Department of Business Administration, Kulliyah of Economic and Management Sciences (KENMS), International Islamic University Malaysia, Jalan Gombak, 53100, Kuala Lumpur
  •   S. M. Ferdous Azam Research Assistant, Department of Business Administration, Kulliyah of Economic and Management Sciences (KENMS), International Islamic University Malaysia, Jalan Gombak, 53100, Kuala Lumpur

Abstract

Customer satisfaction is a significant issue for most marketers in order to maintain loyalty. Therefore, the mobile phone operators facilitate numerous marketing activities across the nations in order to capture their loyalty. The current research looked into determinants of customer satisfaction in the mobile phone operators in Malaysia. For this reason, a total of about one hundred questionnaires were randomly distributed to customers of a specific area in Malaysia back in 2009. Results indicate that there is a strong relationship among service quality, brand image and price towards customer satisfaction.

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Published

2011-05-01

How to Cite

Bin Dahari, Z., Rahman, M. S., & Ferdous Azam, S. M. (2011). Customer Satisfaction with Mobile Phone Operators: An Exploratory Study in Kuala Lumpur, Malaysia. Indian Journal of Marketing, 41(5), 39–47. Retrieved from https://indianjournalofcomputerscience.com/index.php/ijom/article/view/37668

Issue

Volume 41, Issue 5, May 2011

Section

Articles