Volume 36, Issue 3, March 2006

Articles

• Marketing Success through Holistic Branding

  Makarand Upadhyaya, Swati Soni

• Marketing of Amway Products-A Study with Reference to Madurai City in Tamil Nadu

  R. Kanthakrishnan

• The Weber's Law Implementation-The Fire and the Misfire

  T. Frank Sunil Justus, S. Sheikh Shadullah, K. Najimudeen

• Market Survey of Shrimp Feed in Gujarat

  Sujeet Rajak, Arpita Sharma, P.S Ananthan

• Indian Capital Markets - A Road Ahead

  M. V. Subha

• Data Mining- An Emerging Technique For Customer Relationship Management (CRM)

  Devendra Arora, Loveleen Gaur

• Marketing Customer Information File (MCIF): A Powerful Tool for Banks

  Ashvine Kumar Sharma, Shafali Nagpal

• Customers' Attitude Towards Cellphone in Communication System

  S. Banumathy, S. Kalaivani