Customers' Attitude Towards Cellphone in Communication System

Abstract

Communication plays an indispensable role in promoting effective, social, economic, political and personal developments. Cellular telephone services have achieved great commercial success, because the users recognize that mobile telephone access can improve productivity and enhance safety. Increase in demand and the poor quality of existing telecommunication services led mobile service providers to find out ways to improve the quality of service and to support more users in their systems. The present study has been made to identify the customers' attitude towards cellphone services in communication system. Many private service providers have entered in this line, which has brought heavy competition in the market. Hence, it is necessary to find out the customers' attitude in communication services, which could be useful to formulate new strategies, policies and market the communication services in a better way. The data was collected from 300 respondents to find out the reasons for choosing the cellphone service, viz., prepaid/postpaid scheme, and landline connection/disconnection, knowledge about the facilities of cellphone, SMS, changing service providers and its position. The level of satisfaction of customers in communication services have also been measured and analysed. The survey indicates that the customers are satisfied with the services and there exists some problems, which deserve the attention of the cellphone service providers.