A Systematic Literature Review of Quasi-Experimental Studies on Consumer Behavior in the Sustainability Domain
DOI:
https://doi.org/10.17010/ijom/2023/v53/i8/172974Keywords:
Quasi-Experiments
, Consumer Behavior, Sustainability, Environment, Systematic Literature Review.Paper Submission Date
, September 20, 2022, Paper sent back for Revision, April 21, 2023, Paper Acceptance Date, June 20, Paper Published Online, August 16, 2023Abstract
Purpose : This study aimed to examine the literature on consumer behavior quasi-experiments in the sustainability domain and offer insights into how quasi-experiments are currently being used.
Design/Methodology/Approach : After looking through 544 documents using a separate keyword search, a systematic quantitative review was done, and 159 pertinent papers were found from the Web of Science and Scopus databases up to 2021. The utilization of quasi-experiments in industrialized Western nations was the study’s main focus, followed by Asian nations, especially China and India. Few research used theoretical frameworks, and the quasi-experimental techniques used are restricted to treatment and control groups and the pre-post test approach.
Findings : The majority of the research in this field, according to the study, has been conducted in developed Western nations, and the quasi-experimental techniques employed are restricted due to the employment of treatment and control groups and the pre-post-test procedure. The survey also discovered that a very small number of studies have used theoretical frameworks. Future research topics are suggested by the study, particularly the utilization of quasi-experiments with samples of women and LGBTI people.
Practical Implications : Given that no studies in the literature have used this sample, the study offers useful guidance for conducting quasi-experiments with female and LGBTI subjects. The review sheds light on how consumer behaviour quasi-experiments are now being used in the sustainability field.
Originality/Value : Given that it is the first review ever written on this subject, it is the first of its type. By offering insights into the current application of quasi-experiments in consumer behavior in the sustainability domain, the study adds to the body of literature and provides new avenues for investigation.
Downloads
Downloads
Published
How to Cite
Issue
Section
References
Achen, C. H. (1986). The statistical analysis of quasi-experiments. University of California Press. https://www.ucpress.edu/book/9780520332218/the-statistical-analysis-of-quasi-experiments
Acuti, D., Grazzini, L., Mazzoli, V., & Aiello, G. (2019). Stakeholder engagement in green place branding: A focus on user-generated content. Corporate Social Responsibility and Environment Management, 26(2), 492–501. https://doi.org/10.1002/csr.1703
Antonschmidt, H., & Lund-Durlacher, D. (2021). Stimulating food waste reduction behaviour among hotel guests through context manipulation. Journal of Cleaner Production, 329, 129709. https://doi.org/10.1016/j.jclepro.2021.129709
Baeza, M. A., Gonzalez, J., Chapa, O., & Rodriguez, R. A. (2022). Collectivistic norms, beliefs and Mexican OCBs: Gender and generation differences. Cross Cultural & Strategic Management, 29(2), 349–378. https://doi.org/10.1108/CCSM-06-2021-0107
Baumeister, R. F., Vohs, K. D., & Funder, D. C. (2007). Psychology as the science of self-reports and finger movements: Whatever happened to actual behavior? Perspectives on Psychological Science, 2(4), 396–403. https://doi.org/10.1111/j.1745-6916.2007.00051.x
Becken, S., & Wilson, J. (2007). Trip planning and decision making of self-drive tourists — Quasi-experimental approach. Journal of Travel & Tourism Marketing, 20(3–4), 47–62. https://doi.org/10.1300/J073v20n03_04
Bertrandias, L., Elgaaïed – Gambier, L., & Bernard, Y. (2012, May). Are consumers really decided to make green choices? Explaining the perceived environmental harmfulness/behaviour consistency. In, Proceedings of the 41st European Marketing Academy Annual Conference, Lisbon, Portugal.
BreÄić, R., SinÄić Ćorić, D., LuÄić, A., Gorton, M., & Filipović, J. (2021). Local food sales and point of sale priming: Evidence from a supermarket field experiment. European Journal of Marketing, 55(13), 41–62. https://doi.org/10.1108/EJM-07-2019-0604
Cialdini, R. B. (2009). We have to break up. Perspectives on Psychological Science, 4(1), 5–6. https://doi.org/10.1111/j.1745-6924.2009.01091.x
Collischon, M. (2021). Methods to estimate causal effects: An overview on IV, DiD and RDD and a guide on how to apply them in practice. SozW Soziale Welt, 73(4), 713–735. https://doi.org/10.5771/0038-6073-2022-4
Das, G., Peloza, J., Varshneya, G., & Green, T. (2021). When do consumers value ethical attributes? The role of perceived quality in gift-giving. European Journal of Marketing, 55(1), 315–335. https://doi.org/10.1108/EJM-02-2019-0202
Dórea, R. J., Lopes Silva, D. A., de Almeida Neto, J. A., & Rodrigues, L. B. (2022). Environmental labeling: An analysis of the past 22 years of research. Journal of International Consumer Marketing, 34(2), 184–200. https://doi.org/10.1080/08961530.2021.1951918
Elhoushy, S., & Lanzini, P. (2021). Factors affecting sustainable consumer behavior in the MENA region: A systematic review. Journal of International Consumer Marketing, 33(3), 256–279. https://doi.org/10.1080/08961530.2020.1781735
Galizzi, M. M., & Navarro-Martinez, D. (2019). On the external validity of social preference games: A systematic lab-field study. Management Science, 65(3), 976–1002. https://doi.org/10.1287/mnsc.2017.2908
Giri, A., Biswas, W., & Salo, J. (2022). 'Buy luxury': Adapting the SHIFT framework to explore the psychological facets enabling consumers for sustainable luxury consumption. Indian Journal of Marketing, 52(6), 59–66. https://doi.org/10.17010/ijom/2022/v52/i6/169836
Gneezy, A. (2017). Field experimentation in marketing research. Journal of Marketing Research, 54(1), 140–143. https://doi.org/10.1509/jmr.16.0225
Goldfarb, A., Tucker, C., & Wang, Y. (2022). Conducting research in marketing with quasi-experiments. Journal of Marketing, 86(3), 1–20. https://doi.org/10.1177/00222429221082977
Gonzales, M. H., Aronson, E., & Costanzo, M. A. (1988). Using social cognition and persuasion to promote energy conservation: A quasi-experiment. Journal of Applied Social Psychology, 18(12), 1049–1066. https://doi.org/10.1111/j.1559-1816.1988.tb01192.x
Gopalan, M., Rosinger, K., & Ahn, J. B. (2020). Use of quasi-experimental research designs in education research: Growth, promise, and challenges. Review of Research in Education, 44(1), 218–243. https://doi.org/10.3102/0091732X20903302
Greenland, S. (2022). The causal foundations of applied probability and statistics. In, Probabilistic and causal inference: The works of Judea Pearl (pp. 605–624). https://doi.org/10.1145/3501714.3501747
Hair Jr., J. F., & Sarstedt, M. (2021). Data, measurement, and causal inferences in machine learning: Opportunities and challenges for marketing. Journal of Marketing Theory and Practice, 29(1), 65–77. https://doi.org/10.1080/10696679.2020.1860683
Han, T.-I., & Stoel, L. (2017). Explaining socially responsible consumer behavior: A meta-analytic review of theory of planned behavior. Journal of International Consumer Marketing, 29(2), 91–103. https://doi.org/10.1080/08961530.2016.1251870
Heckman, J. (2013). Policies to foster human capital. Educational Studies Moscow, (3), 73–137. https://doi.org/10.17323/1814-9545-2011-3-73-137
Hilal, M. I. (2019). Market orientation and innovation capabilities: Does it impact the performance of small businesses? Indian Journal of Marketing, 49(4), 37–47. https://doi.org/10.17010/ijom/2019/v49/i4/142975
Ilicic, J., & Brennan, S. M. (2022). Shake it off and eat less: Anxiety-inducing product packaging design influences food product interaction and eating. European Journal of Marketing, 56(2), 562–583. https://doi.org/10.1108/EJM-01-2021-0038
Intergovernmental Panel on Climate Change. (2022). Climate change 2022: Impacts, adaptation and vulnerability. https://www.ipcc.ch/report/ar6/wg2/
Karlsson, L., & Dolnicar, S. (2016). Does eco certification sell tourism services? Evidence from a quasi-experimental observation study in Iceland. Journal of Sustainable Tourism, 24(5), 694–714. https://doi.org/10.1080/09669582.2015.1088859
Kashif, M., & Udunuwara, M. (2021). Twenty years of research in brand globalness/localness: A systematic literature review and future research agenda. Journal of International Consumer Marketing, 33(2), 178–193. https://doi.org/10.1080/08961530.2020.1743805
Key, T. M., Clark, T., Ferrell, O. C., Stewart, D. W., & Pitt, L. (2020). Marketing's theoretical and conceptual value proposition: Opportunities to address marketing's influence. AMS Review, 10(3), 151–167. https://doi.org/10.1007/s13162-020-00176-7
Kourav, V., & Sharma, A. (2023). Exploring success factors for new product selling in fast-moving consumer goods. Indian Journal of Marketing, 53(3), 8–25. https://doi.org/10.17010/ijom/2023/v53/i3/172653
Kulshrestha, D., Tiwari, M. K., Shalender, K., & Sharma, S. (2022). Consumer acatalepsy towards buying behaviour for need-based goods for sustainability during the COVID-19 pandemic. Indian Journal of Marketing, 52(10), 50–63. https://doi.org/10.17010/ijom/2022/v52/i10/172347
Liefländer, A. K., Fröhlich, G., Bogner, F. X., & Schultz, P. W. (2013). Promoting connectedness with nature through environmental education. Environmental Education Research, 19(3), 370– 384.https://doi.org/10.1080/13504622.2012.697545
Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., & Van der Borgh, M. (2020). How to undertake great cross-disciplinary research. Industrial Marketing Management, 90, A1–A5. https://doi.org/10.1016/j.indmarman.2020.03.025
Meher, K. C., & Hamato, G. G. (2022). Strategizing marketing mix for business sustainability of Ethiopian MSEs. Indian Journal of Marketing, 52(3), 21–35. https://doi.org/10.17010/ijom/2022/v52/i3/168655
Morales, A. C., Amir, O., & Lee, L. (2017). Keeping it real in experimental research — Understanding when, where, and how to enhance realism and measure consumer behavior. Journal of Consumer Research, 44(2), 465–476. https://doi.org/10.1093/jcr/ucx048
Munshi, A., & Singla, A. R. (2022). Exploring key growth drivers and strategies for enhancing the performance of Indian food tech startups. Indian Journal of Marketing, 52(1), 42–57. https://doi.org/10.17010/ijom/2022/v52/i1/159847
Otterbring, T. (2021). Evolutionary psychology in marketing: Deep, debated, but fancier with fieldwork. Psychology & Marketing, 38(2), 229–238. https://doi.org/10.1002/mar.21453
Otterbring, T., Sundie, J., Li, Y. J., & Hill, S. (2020). Evolutionary psychological consumer research: Bold, bright, but better with behavior. Journal of Business Research, 120, 473–484. https://doi.org/10.1016/j.jbusres.2020.07.010
Ouyang, Y., Huang, L., & Wei, Z. (2021). Research on the influence mechanism of precision marketing on online consumer behaviour based on the 'S–O–R' Paradigm and Eroglu's (2001) online shopping response model: Take the TikTok platform as an example. In, 2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)(pp. 218–223). https://doi.org/10.1109/ECIT52743.2021.00055
Pickering, C., & Byrne, J. (2014). The benefits of publishing systematic quantitative literature reviews for PhD candidates and other early-career researchers. Higher Education Research & Development, 33(3), 534–548. https://doi.org/10.1080/07294360.2013.841651
Pornpitakpan, C., & Francis, J. N. (2000). The effect of cultural differences, source expertise, and argument strength on persuasion. Journal of International Consumer Marketing, 13(1), 77–101. https://doi.org/10.1300/J046v13n01_06
Premi, H., Sharma, M., & Dangayach, G. S. (2021). Green marketing : A systematic literature review. Indian Journal of Marketing, 51(8), 39–57. https://doi.org/10.17010/ijom/2021/v51/i8/165761
Roy, R., & Das, G. (2022). The role of contextual factors in increasing Pay-What-You-Want payments: Evidence from field experiments. Journal of Business Research, 139, 1540–1552. https://doi.org/10.1016/j.jbusres.2021.10.073
Salkind, N. (2012). Ex post facto study. In, Encyclopedia of research design. https://doi.org/10.4135/9781412961288.n145
Shankar, S. R. (2021). A research note: More to ponder on the perspectives of sustainability of tourism destinations. Indian Journal of Marketing, 51(2), 60–66. https://doi.org/10.17010/ijom/2021/v51/i2/157551
Sharma, S., & Goyal, D. P. (2020). Entrepreneurial marketing strategies for small businesses: An exploratory study of start-up companies in India. Indian Journal of Marketing, 50(8–9), 48–65. https://doi.org/10.17010/ijom/2020/v50/i8-9/154691
Simon, R. W., & Nath, L. E. (2004). Gender and emotion in the United States: Do men and women differ in self-reports of feelings and expressive behavior? American Journal of Sociology, 109(5), 1137–1176. https://doi.org/10.1086/382111
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039
Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B., & Mitchell, V. (2019). Global, ethical and sustainable marketing. In M. R. Solomon, G. W. Marshall, E. W. Stuart, B. Barnes, V-W. Mitchell, & W. Tabrizi (eds.), Marketing: Real people, real decisions (3rd ed., Vol. 1). Pearson.
Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2021). Influencer marketing as a tool of digital consumer engagement: A systematic literature review. Indian Journal of Marketing, 51(10), 27–42. https://doi.org/10.17010/ijom/2021/v51/i10/166439
United Nations. (2015). The Paris Agreement. https://unfccc.int/process-and-meetings/the-paris-agreement
Viglia, G., & Dolnicar, S. (2020). A review of experiments in tourism and hospitality. Annals of Tourism Research, 80, 102858. https://doi.org/10.1016/j.annals.2020.102858
Williams, H., Wikström, F., Otterbring, T., Löfgren, M., & Gustafsson, A. (2012). Reasons for household food waste with special attention to packaging. Journal of Cleaner Production, 24, 141–148. https://doi.org/10.1016/j.jclepro.2011.11.044
Yin, C.-C., Hsieh, Y.-C., Chiu, H.-C., & Yu, J.-L. (2021). (Dis)satisfied with your choices? How to align online consumer's self-awareness, time pressure and self-consciousness. European Journal of Marketing, 55(8), 2367–2388. https://doi.org/10.1108/EJM-03-2020-0187
