Users’ Perception and Barriers to Using Self-Driven Rental Bikes
DOI:
https://doi.org/10.17010/ijom/2022/v52/i12/172562Keywords:
Self-Driven Rental Bikes
, Perception of Users, Alternative Source of Transport, Rationality, Convenience, Safety Issues.Paper Submission Date
, July 25, 2021, Paper sent back for Revision, May 10, 2022, Paper Acceptance Date, August 20, Paper Published Online, December 15, 2022Abstract
The research study has two objectives. The first objective of this paper was to find users' perception towards self-drive rental bikes. The second objective was to identify the factors that act as barriers to users using self-drive rental bikes. The research was a formal and structured conclusive research type and used quantitative data analysis techniques. The study had a representative sample of 350 respondents. The population selected for this study were people of various demographics in Bangalore. We used judgemental sampling to decide on the right sample. In achieving both objectives, factor analysis was used to arrive at a minimum number of factors or dimensions. The major perception factors are: Economical Choice, Environmental Consciousness, Alternative Source of Transport, Rationality, and Convenience. The major barriers to using self-drive rental bikes are Safety Issues, Conservative Nature of Users, the Expensive Nature of Service, and the Difficulty in Using Mobile Applications.Downloads
Downloads
Published
How to Cite
Issue
Section
References
Abrar, P. (2019, July 31), Bengaluru's bounce becomes world's fastest-growing bike-sharing start-up. Business Standard. https://www.business-standard.com/article/companies/bengaluru-s-bounce-becomes-world-s-fastest-growing-bike-sharing-start-up-119073100559_1.html
Balachandran, I., & Hamzah, I. B. (2017). The influence of customer satisfaction on ride-sharing services in Malaysia. International Journal of Accounting & Business Management, 5(2), 184 –196. https://doi.org /10.24924/ijabm/2017.11/v5.iss2/184.196
Campbell, A. A., Cherry, C. R., Ryerson, M. S., & Yang, X. (2016). Factors influencing the choice of shared bicycles and shared electric bikes in Beijing. Transportation Research Part C: Emerging Technologies, 67, 399 – 414. https://doi.org/10.1016/j.trc.2016.03.004
Chakraborty, D. (2021). Factors influencing passengers' purchase intention towards app-cab services in metro cities of India: A study on smartphone users. Indian Journal of Marketing, 51(1), 41–54. https://doi.org/10.17010/10.17010/ijom/2021/v51/i1/156933
Chen, S.-Y., & Lu, C.-C. (2016). A model of green acceptance and intentions to use bike-sharing: YouBike users in Taiwan. Networks and Spatial Economics, 16, 1103–1124. https://doi.org/10.1007/s11067-015-9312-8
De Sousa, A. A., Sanches, S. P., & Ferreira, M. A. (2014). Perception of barriers for the use of bicycles. Procedia - Social and Behavioral Sciences, 160, 304–313. https://doi.org/10.1016/j.sbspro.2014.12.142
Fishman, E., Washington, S., & Haworth, N. (2012). Barriers and facilitators to public bicycle scheme use : A qualitative approach. Transportation Research Part F: Traffic Psychology and Behaviour, 15(6), 686 – 698. https://doi.org/10.1016/j.trf.2012.08.002
Fishman, E., Washington, S., & Haworth, N. (2014). Bike share's impact on car use: Evidence from the United States, Great Britain, and Australia. Transportation Research Part D: Transport and Environment, 31, 13–20. https://doi.org/10.1016/j.trd.2014.05.013
Garrard, J., Rose, G., & Lo, S. K. (2008). Promoting transportation cycling for women: The role of bicycle infrastructure. Preventive Medicine, 46(1), 55–59. https://doi.org/10.1016/j.ypmed.2007.07.010
Guo, Y., Zhou, J., Wu, Y., & Li, Z. (2017). Identifying the factors affecting bike-sharing usage and degree of satisfaction in Ningbo, China. PLoS ONE, 12(9), e0185100. https://doi.org/10.1371/journal.pone.0185100
Gupta, P., & Barkathunissa. (2021). Exploring the plausibility of pre-purchase decision process in user acceptance of smart wearable technology devices. Indian Journal of Marketing, 52(4), 44–62. https://doi.org/10.17010/ijom/2022/v52/i4/169109
Kashyaap, S. (2019, April 18). From wicked ride to bounce: How this bike rental startup is on the road to changing the way urban India commutes. YOURSTORY. https://yourstory.com/2019/04/startup-bounce-bike-rental-platform
Kumar, P. K., & Kumar, N. R. (2016). A study on factors influencing the consumers in selection of cab services. International Journal of Social Science and Humanities Research, 4(3), 557–561.
Kumar, R., & Kaushal, S. K. (2019). A study of factors affecting consumer behaviour towards electronic durable goods. Indian Journal of Marketing, 49(7), 35–48. https://doi.org/10.17010/ijom/2019/v49/i7/145403
Laheri, V. K. (2020). Moderating effect of facilitators and barriers for purchase of green products in India. Indian Journal of Marketing, 50(3), 7–21. https://doi.org/10.17010/ijom/2020/v50/i3/151026
Malik, A., & Dangi, H. K. (2021). A qualitative inquiry on information search behaviour for services in India. Indian Journal of Marketing, 51(3), 8–20. https://doi.org/10.17010/ijom/2021/v51/i3/158059
Mishra, B. R., & Abrar, P. (2019, May 2). Bike-sharing platforms bring last-mile connectivity to India. Business Standard. https://www.business-standard.com/article/technology/dockless-bike-sharing-platforms-bring-last-mileconnectivity-to-india-119050101072_1.html
Parkin, J., Wardman, M., & Page, M. (2008). Estimation of the determinants of bicycle mode share for the journey to work using census data. Transportation, 35, 93–109. https://doi.org/10.1007/s11116-007-9137-5
Philip, C. M. (2018, November 8). As demand surges in Bengaluru, rental bike firms make a beeline at transport dept for permits. The Times of India. https://timesofindia.indiatimes.com/city/bengaluru/rental-bikes-gain-traction-among-city-commuters/articleshow/66538388.cms
Rosnan, H., & Abdullah, N. C. (2018). Public perceptions and behaviours towards bicycle sharing offered by SMEs as a mode of transportation and the way forward. Environment-Behaviour Proceedings Journal, 3(8), 180–185. https://doi.org/10.21834/e-bpj.v3i8.1411
Shaheen, S. A., Guzman, S., & Zhang, H. (2010). Bikesharing in Europe, the Americas, and Asia : Past, present, and future. Transportation Research Record, 2143(1), 159–167. https://doi.org/10.3141/2143-20
Shen, Y., Zhang, X., & Zhao, J. (2018). Understanding the usage of dockless bike sharing in Singapore. International Journal of Sustainable Transportation, 12(9), 686–700. https://doi.org//10.1080/15568318.2018.1429696
Shrivastava, P. (2018, December 22). From daily commute to long drives, bike rental market is scaling up. BW Business World. http://www.businessworld.in/article/From-Daily-Commute-To-Long-Drives-Bike-Rental-Market-Is-Scaling-Up/22-12-2018-165360/
Wang, Y., Douglas, M. A., Hazen, B. T., & Dresner, M. (2018). Be green and clearly be seen: How consumer values and attitudes affect the adoption of bicycle sharing. Transportation Research Part F: Traffic Psychology and Behaviour, 58, 730–742. https://doi.org/10.1016/j.trf.2018.06.043
