Volume 55, Issue 6, June 2025

Articles

• Digital Marketing Influence Research in Consumer Behavior : A Systematic Literature Review Using TCCM and Future Research Agenda

  Sindhuja Pappu, V. V. Devi Prasad Kotni, Iragavarapu Lakshmi Prasanna, S. V. S. S. P. Jaya Sankar Krishna

  9-28

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i6/175108

• Impact of Website Design and Product Image Quality on Efficient Online Shopping Experiences

  Rashmi Sharma, Sachin Datt, Kanika Sachdeva

  29-47

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i6/175109

• Post-Encounter Tourism Experience in Saudi Arabia : Sentiment Analysis of Online Reviews

  Tasneem Alsaati

  48-63

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i6/175110

• Customer's Transition from Conventional Brand Advocacy to Online Brand Advocacy: A Comprehensive Review

  Sabeena Yousuf, Saiyed Wajid Ali

  64-73

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i6/175111