Volume 55, Issue 4, April 2025

Articles

• From Farms to Tourism : Two Decades of Agritourism Trends – A Bibliometric Analysis

  Girish Mude, Shantanu Saha

  8-33

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i4/174926

• The Role of Brand Authenticity and Brand Oldness Association for Brand Love and the Impact on Relation Quality and Brand Consciousness

  Iin Mayasari, Wong Che Hoo, Azlin Zanariah Bahtar

  34-51

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010//ijom/2025/v55/i4/174927

• Interplay Among Perceived Advertisement Impact, Environmental Values, and Solar Product Purchase Intention

  Anand Thakur, Ishita Bansal, Kamini Singla

  52-68

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i4/174928

• How May “AI†Help You? Analyzing the Role of AI-Backed Chatbot Interactions in Customer Services

  Sunanjita Mahajan, Mansi Gupta, Vinay Chauhan

  69-88

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i4/174929