Volume 54, Issue 12, December 2024

Articles

• Understanding Customer Confusion in the Marketplace – A Systematic Literature Review

  Aayushi Sharma, Rahul Pratap Singh Kaurav, Surabhi Koul

  8-28

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i12/174656

• Exploring Market Environment for Corporate Social Responsibility (CSR) Implementation Modes

  Sanjeev Pathak, Arun Kumar Tripathy, Abinash Panda, Ajay Kumar Pandey

  29-44

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i12/174657

• Analyzing the Role of Technological Capabilities and Digital Marketing on the Performance of E-Commerce-Based SMEs

  Saurabh Mittal, Vikas Kumar

  45-60

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i12/174658

• Determinants of Brand Loyalty of Over-the-Counter Drugs

  Ashutosh Pandey, Shimona

  61-75

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i12/174659

• Analyzing the Attributes for Ice Cream Purchase Decisions Among Generation Z Consumers

  Khush Kalavadia, Rajarshi Debnath

  76-90

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i12/174660