Volume 54, Issue 11, November 2024

Articles

• Consumer Decision-Making Study Regarding the SUV Market in the Indian Context

  Shanmugan Joghee, Sajal Kabiraj, Swamynathan Ramakrishnan, Haitham M. Alzoubi

  8-25

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i11/174628

• How Do Masstige Marketing and Country of Origin Impact Consumers in an Emerging Market ? An Investigation

  Infas Malik C., Hem Chand Jain

  26-42

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i11/174629

• Factors Affecting Intention to Write Negative Electronic Word of Mouth (NEWOM) : A Meta-Analysis

  Sambashiva Rao Kunja, Lisma Rout, Ramanjaneyulu Mogili, G. V. R. K. Acharyulu

  43-64

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i11/174630

• Impact of “Green Fuel Promotion†on Customer Buying Behavior in Indian Retail Fuel Outlets : A Mix-Method Approach Using fsQCA and NVIVO

  Manash Routray, Arunangshu Giri

  65-72

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i11/174631