Volume 54, Issue 9, September 2024

Articles

• Revolutionizing Travel : The Impact of Generative AI on Personalization and Efficiency in the Tourism Industry

  Debarun Chakraborty

  8-24

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i9/174394

• Effects of Risk Perception on Climate Change Special Events: A Focus on Value-Attitude-Behavior Model

  Jong Yoon Lee, Jong Woo Jun

  25-36

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i9/174395

• Drivers of Zero-Waste Purchase Decisions : The Mediating Role of the Theory of Planned Behavior

  Nidhi Yadav, Charu Sijoria

  37-53

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i9/174396

• Two Decades of Advertisement Engagement : A Bibliometric and Network Analysis

  Pritha Nasery Ubgade, Sujata Joshi

  54-71

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i9/174397