Volume 54, Issue 6, June 2024

Articles

• How Far Does Cognitive Depletion Impact Cinderella Shopping? Mediation Through Hedonic and Utilitarian Value Perceptions

  Jasmine V. M., Nithin Jose, Sruthiya V. N.

  08-28

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i6/173944

• Determinants of Continuance Intention to Use Mobile Payments: A Meta-Analysis

  Ashique Ali K. A., Rameshkumar Subramanian

  29-46

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i6/173945

• Hyper-Personalization in Motor Insurance: Understanding Telematics Insurance Adoption Using the Extended Technology Acceptance Model

  Rohit Joshi, Sunil Mishra, Anupama Pardeshi, Manpreet Kaur Bhatia

  47-64

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i6/173946

• Examining the Factors Influencing eWOM Through Social Networking Sites and the Effect of eWOM on Consumers’ Purchase Intention

  Jyakshi Sharma, Bhawna Agarwal, N. Malati

  65-82

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i6/173947