Volume 54, Issue 5, May 2024

Articles

• Investigating the Strategic Interactions Among Gartner’s Eight Building Blocks of Successful Customer Relationship Management

  Subhasish Das, Amiya Kumar Mohapatra, Debasis Mohanty, Sharad Chaturvedi

  8 – 25

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i5/173827

• Exploring Product Return Behavior in E-Commerce : Insights from an Emerging Market Context

  Brajaballav Kar, Piyusa Pritiparnna Das, Sasmita Mohapatra

  26 – 44

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i5/173828

• The Effect of Social Media Influencers on Visit Intention in the Restaurant Industry

  Mohamad Bash, Anupam Bandyopadhyay, Munmun Patra Pahari, Subhajit Pahari

  45 – 61

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i5/173829

• Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework

  Shaon Sen

  62-79

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i5/173830