Volume 54, Issue 4, April 2024

Articles

• A Bibliometric and Thematic Analysis of the Indian Journal of Marketing : A Study of 13 Years

  Nisarg A. Joshi, Mruga Joshi, Sandip Trada

  8-30

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i4/173711

• Relationship Between Social Corporate Disparage, Indigent Corporate Philanthropy, Consumer Recognition Leading to Consumer Disenchantment : Assessing the Moderating Role of Gender

  Ashutosh Rai, Udit Chawla, Subrata Chattopadhyay

  31-45

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i4/173712

• The Linkage Between Marketing Intensity and Firm Performance : A Quantile Regression Approach

  Tarun Kumar Soni, Rajeev Sirohi, Divya Singh Jamwal

  46-59

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i4/173713

• The Metamorphic Influence of Cause-Related Marketing : Empowering Consumers as Catalysts for Societal Transformation

  Shikha Bhagat, Shilpa Sarvani, M. V. Rama Prasad

  60-79

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i4/173714