Volume 53, Issue 12, December 2023

Published: 2023-12-01

Articles

  • Associating Designed Information and Novelty with Purchase Intentions for Product Displays in Fashion Apparel Stores

    Shweta Saini, Sanjeev Bansal
    8-26
    DOI: https://doi.org/10.17010/ijom/2023/v53/i12/173351

  • Modeling the Determinants of Brand Loyalty Using PLS-SEM : A Study of Automobile Customers in Emerging Economies

    Sushant Kr. Vishnoi, Shahid Akhter, Teena Bagga, Arjun Mittal
    27-44
    DOI: https://doi.org/10.17010/ijom/2023/v53/i12/173352

  • I Must Buy So I Don’t Die – Panic Buying and Change in Consumer Behavior During COVID-19 in the Pune Metropolitan Region

    Firoz Khan, Roshan Kazi, Aneta Szymanska, Archana Singh
    45-62
    DOI: https://doi.org/10.17010/ijom/2023/v53/i12/173353

  • Unveiling Millennials’ Motivations to Purchase Smartwatches

    Mohd Salman Shamsi, Anuj Verma, Meenakshi Verma
    63-81
    DOI: https://doi.org/10.17010/ijom/2023/v53/i12/173354