Volume 53, Issue 11, November 2023

Articles

• Purchase of Unit Linked Life Insurance Policies: The Role of Agents’ Relationship-Selling Behavior

  Savitha Basri, Ankitha Shetty

  8-22

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  DOI: https://doi.org/10.17010/ijom/2023/v53/i11/170842

• Effect of Negative Customer Experience and Negative Confirmation on Electronic - Word of Mouth : A Case of Food Delivery Apps in India

  Pardeep Bawa Sharma, Rasna Pathak, Diksha Ahuja

  23-40

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  DOI: https://doi.org/10.17010/ijom/2023/v53/i11/170523

• Examining Online Grocery Purchase Intentions through an Extended TAM Framework : A Mediation Analysis Approach

  Kala Mahadevan, Krunal K. Punjani, Sujata Joshi

  41-57

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  DOI: https://doi.org/10.17010/ijom/2023/v53/i11/170597

• Strategies for Channelizing Women Artisans as Entrepreneurs and Marketing of Handicraft Products : An Empirical Study

  Uma Shankar Yadav, Ravindra Tripathi, Mano Ashish Tripathi, Parmod Kumar

  58-75

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  DOI: https://doi.org/10.17010/ijom/2023/v53/i11/173317