Volume 53, Issue 7, July 2023

Articles

• Understanding the Influence of Mobile In-App Price Promotions in Food Delivery Apps on Customer Engagement and Advocacy

  Devika Rani Sharma, Balgopal Singh, Kamal Jaiswal

  8-29

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  DOI: https://doi.org/10.17010/ijom/2023/v53/i7/170023

• Mediating Effect of Subjective Norms in the Relationship Between Attitude and Online Purchase Decision

  Patricia Pilar Zirena-Bejarano, Elbia Myreyle Chávez Zirena

  30-45

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  DOI: https://doi.org/10.17010/ijom/2023/v53/i7/170032

• Contribution of Middle-Income Economies in Literature Pertaining to Customer Loyalty : A Critical Appraisal

  Twinkle Gulati, Siddharatha Shankar

  46-64

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  DOI: https://doi.org/10.17010/ijom/2023/v53/i7/170420