Volume 53, Issue 5, May 2023

Articles

• A Study on Adoption of Mobile Learning Apps (MLA) : Development of an Integrated Framework in a Multinational Context

  Ganesh Dash, Syed Akmal, Debarun Chakraborty

  8-24

  • PDF

  DOI: https://doi.org/10.17010/ijom/2023/v53/i5/172724

• Changing Face of Indian Political Cartoons from 2010–2020

  Ananya Singh, Anantkumar Dada Ozarkar

  25-40

  • PDF

  DOI: https://doi.org/10.17010/ijom/2023/v53/i5/172725

• Exploring Compassion-Buying Behavior Among Demographic Segments During COVID-19

  Sasmita Mishra, Brajaballav Kar

  41-56

  • PDF

  DOI: https://doi.org/10.17010/ijom/2023/v53/i5/172726

• Green Marketing Strategy Adoption by Indian Political Party Brands with Special Emphasis on Marketing Mix

  Parul Yadav, Bhawna Agarwal, Jones Mathew

  57-69

  • PDF

  DOI: https://doi.org/10.17010/ijom/2023/v53/i5/172727