Volume 53, Issue 2, February 2023

Articles

• Menstrual Tracking Apps in India : User Perceptions, Attitudes, and Implications

  Ananthu Nair, Padmakumar K., Sauparnika R. Krishna

  8-25

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  DOI: https://doi.org/10.17010/ijom/2023/v53/i2/172630

• Sales Promotion and Impulse Buying Behavior towards Consumer Goods : The Mediating Role of Purchase Intention

  Farah Yasin Abdelkhair, Mamoun Yaseen Babekir, Sara Suliman Mudawi, Al. Beisani Al. Al. Abiad

  26-42

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  DOI: https://doi.org/10.17010/ijom/2023/v53/i2/172631

• Impact of Retail Service Quality on Customer Reactions : The Mediating Effect of Retailer Personality

  Abdul Rashid, Varsha Rokade

  43-68

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  DOI: https://doi.org/10.17010/ijom/2023/v53/i2/172632