Volume 52, Issue 10, October 2022

Articles

• Does Social Media use Impact Small Agribusiness Exploitation and Exploration Capability? Perspectives and Recommendations from the UT of J&K

  Avantika Bakshi, Vinay Chauhan

  8-21

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  DOI: https://doi.org/10.17010/ijom/2022/v52/i10/172344

• Marketing Strategies in Entrepreneurship – A Case Study of WhiteHat Jr

  Ramandeep Saini

  22-32

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  DOI: https://doi.org/10.17010/ijom/2022/v52/i10/172345

• Streaming Apps - A Study on Consumer Satisfaction Toward the Usage of These Platforms During COVID-19 in Kolkata, West Bengal

  Udit Chawla, Jyoti Shaw, Sonam Choudhary

  33-49

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  DOI: https://doi.org/10.17010/ijom/2022/v52/i10/172346

• Consumer Acatalepsy Towards Buying Behaviour for Need-Based Goods for Sustainability During the COVID-19 Pandemic

  Dhiresh Kulshrestha Kulshrestha, Muklesh Kumar Tiwari, Kumar Shalender, Sandhir Sharma

  50-63

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  DOI: https://doi.org/10.17010/ijom/2022/v52/i10/172347