Volume 52, Issue 9, September 2022

Articles

• Exploring the Nexus among Internet Banking Service Quality, Customer Satisfaction, Age, and Gender : A Developing Country Perspective during COVID-19

  Meha Joshi, Richa Dabas

  8-25

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  DOI: https://doi.org/10.17010/ijom/2022/v52/i9/171982

• Perceiving the Consumer’s Desire and Transforming it into a Business Model : A Case Study of Morning Fresh, India’s No. 1 Hangover Cure & Detox Drink

  Akshat Jain

  26-42

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  DOI: https://doi.org/10.17010/ijom/2022/v52/i9/171983

• Acceptance of Mobile Apps among Bottom of Pyramid Customers of Urban Areas

  Pooja Sehgal Tabeck, Anurupa B. Singh

  43-58

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  DOI: https://doi.org/10.17010/ijom/2022/v52/i9/171984