Volume 52, Issue 8, August 2022

Articles

• Moderating Effects of Generation Y’s Online-to-Offline E-Commerce (O2O E-Commerce) Shopping Experience

  Salitta Saribut

  8-25

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  DOI: https://doi.org/10.17010/ijom/2022/v52/i8/171221

• Demystifying the Antecedents of Brand Advocacy : Mediating the Role of Brand Love and Brand Passion

  Susobhan Goswami, Nataraj Balasubramanian

  26-40

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  DOI: https://doi.org/10.17010/ijom/2022/v52/i8/171222

• Influence of Consumers’ Self Perception on Devaluation of Ugly Produce – Marketing Strategies to Reduce Food Waste in the Indian Context

  Avil Terrance Saldanha, Rekha Aranha

  41-50

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  DOI: https://doi.org/10.17010/ijom/2022/v52/i8/171223

• Shopping with Voice Assistant: Understanding Consumer Intention and the Mediating Role of Trust

  Naveen Kumar, Vasundhra Singh

  51-65

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  DOI: https://doi.org/10.17010/ijom/2022/v52/i8/171224