Volume 52, Issue 5, May 2022

Articles

• Understanding Influence of Social Media Marketing of Masstige Fashion Brands on Generation Z Female Indian Consumers

  Balgopal Singh, Arti Dagur

  8-24

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  DOI: https://doi.org/10.17010/ijom/2022/v52/i5/169414

• A Study on Adoption of E-Health Services : Developing an Integrated Framework in a Multinational Context

  Ganesh Dash, Syed Akmal, Debarun Chakraborty

  25-40

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  DOI: https://doi.org/10.17010/ijom/2022/v52/i5/169415

• Digital Banking : A Meta-Analysis Approach

  Suneet Sharma, Ritu Sharma, Ghadeer Kayal, Jaspreet Kaur

  41-68

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  DOI: https://doi.org/10.17010/ijom/2022/v52/i5/169416