Volume 51, Issue 12, December 2021

Articles

• Conceptual Model for Innovation in the Approach of Market - Oriented Strategies

  Jonathan Bermúdez-Hernández, Alejandro Valencia-Arias, Walter Mauricio Montaño-Arias

  8-25

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i12/167217

• Buy My Trust, Before I Buy Your Food – Consumers’ Insights for Online Food Delivery Platforms During the COVID -19 Pandemic

  Aaliyah Siddiqui, Mujahid Siddiqui

  26-40

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i12/167218

• An Exploratory Study on Olfactory Cues in Retail Stores

  Akshat Aditya Rao, Bharti Jain

  41-54

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i12/167219