Volume 51, Issue 10, October 2021

Published: 2021-10-19

Articles

  • Measuring the Degree of Internationalization (DOI) of Indian Manufacturing Companies

    Ramakrishnan Ramamurthi, Rajan Saxena, Bala Krishnamoorthy, Gordhan Saini
    8-26
    DOI: https://doi.org/10.17010/ijom/2021/v51/i10/166438

  • Influencer Marketing as a Tool of Digital Consumer Engagement : A Systematic Literature Review

    Anshika Singh Tanwar, Harish Chaudhry, Manish Kumar Srivastava
    27-42
    DOI: https://doi.org/10.17010/ijom/2021/v51/i10/166439

Book Review

  • Fast Cheap & Viral : How to Create Game-Changing Content on a Shoestring Budget

    Abhijit Vhatkar
    43-45
    DOI: https://doi.org/10.17010/ijom/2021/v51/i10/166440