Volume 51, Issue 8, August 2021

Articles

• Improving Profitability Using Predictive Analytics

  Bhaskar Roy, Debabrata Bera, Praveen Kumar Tripathi, S. K. Upadhyay

  8-25

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i8/165759

• Social Commerce of Indian Customers : Role of Social Media Usage

  Smitha Siji

  26-38

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i8/165760

• Green Marketing : A Systematic Literature Review

  Hansini Premi, Monica Sharma, G. S. Dangayach

  39-57

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i8/165761