Volume 51, Issue 3, March 2021

Articles

• A Qualitative Inquiry on Information Search Behaviour for Services In India

  Anuradha Malik, Hamendra K. Dangi

  8-20

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i3/158059

• The State of Spirituality in India and Insights for Marketing

  Rajesh K. Pillania

  21-31

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i3/158061

• The Effects of Lyrical Fit in Advertisements

  Joanne P. S. Yeoh

  32-40

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i3/158062

• Young Women's Continuance Intentions to use Communication and Social Media Apps

  Palak Gadhiya, Nilam Panchal

  41-55

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i3/158063