Volume 50, Issue 12, December 2020

Published: 2020-12-03

Articles

  • Relationship Marketing Effectiveness Model for an Indian NBFC

    Prasanta Kumar Suar, Sasmita Mishra
    8-23
    DOI: https://doi.org/10.17010/ijom/2020/v50/i12/156306

  • Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies

    Shilpa Sarvani Ravi, Shikha Bhagat
    24-39
    DOI: https://doi.org/10.17010/ijom/2020/v50/i12/156307

  • Conjoint Analysis of Consumers' Preference towards Packaged Milk

    Amit Kumar Arora, Vijay Prakash Gupta
    40-51
    DOI: https://doi.org/10.17010/ijom/2020/v50/i12/156308