Volume 50, Issue 10-11, October-November 2020

Articles

• Why Satisfied Consumers do not Repurchase ? The Perspective of Attribution Theory on Repurchase Intention

  Kun Woo Yoo, Sung Eun Kim

  8-22

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  DOI: https://doi.org/10.17010/ijom/2020/v50/i10-11/155839

• SERVQUAL (Service Quality) vs NPS (Net Promoter Score) : A Comparative Study of Private and Public Hospitals in Sikkim

  Ankit Singh, Ekta Tewari, Priya Ravi

  23-39

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  DOI: https://doi.org/10.17010/ijom/2020/v50/i10-11/155840

• Internal Marketing and Brand Promise Delivery of Indian Public Sector Banks : A Causal Relationship Analysis

  Baby Thomas, Ana Paula Rodrigues

  40-56

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  DOI: https://doi.org/10.17010/ijom/2020/v50/i10-11/155841