Volume 50, Issue 5-7, May-July 2020

Published: 2020-06-18

Articles

  • Crop Diversification and Crop Disposition in India : An Inter - State Analysis

    Cheshta Kapuria, Simrit Kaur
    7-21
    Abstract views: 19 times| Download: 22 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i5-7/152117

  • Preferences and Behaviour Toward E-Gadgets : A Study of Consumers in Chandigarh

    Ubba Savita, Upasana Sheoran
    22-34
    Abstract views: 40 times| Download: 27 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i5-7/153071

  • Impact of Cognitive and Affective Image on Tourists' Travel Motivation

    R. Sabari Shankar
    35-45
    Abstract views: 52 times| Download: 54 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i5-7/152118

  • A Study to Identify and Profile Consumer Segments in the Mobile Telecommunication Services Market

    Md. Shahnawaz Abdin
    46-60
    Abstract views: 26 times| Download: 20 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i5-7/152119

  • Parsimonious Motivational Factors for Participation in Sporting Events : A Review

    Subhasis Sen
    61-74
    Abstract views: 22 times| Download: 28 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i5-7/153072

Book Review

  • Marketing Made Simple : A Step-by-Step Story Brand Guide for Any Business

    M. Kishore Babu, B. Naveen Kumar
    75-78
    Abstract views: 29 times| Download: 19 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i5-7/153073