Volume 50, Issue 4, April 2020

Articles

• Determining the Effectiveness of Promotion and Reviews of Bollywood Films from Audiences : An Empirical Study

  Frince C. Thomas, Naresh K. Patel

  7-24

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  DOI: https://doi.org/10.17010/ijom/2020/v50/i4/151570

• Empirical Analysis of Interrelationship Between Service Quality, Consumer Involvement, and Consumer Satisfaction

  Praveen Kumar Pandey, Priti Verma, Shruti Trayambak

  25-42

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  DOI: https://doi.org/10.17010/ijom/2020/v50/i4/151571

• Foreign Tourists' Revisit Intention Approach Applied in the Indian Tourism Market

  Ramakrishna Bandaru, H. Venkateshwarlu

  43-54

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  DOI: https://doi.org/10.17010/ijom/2020/v50/i4/151572

• Indian Journal of Marketing : A Bibliometric Analysis

  M. Chaman Sab, Mallikarjun Kappi, Vitthal Bagalkoti, B. S. Biradar

  55-65

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  DOI: https://doi.org/10.17010/ijom/2020/v50/i4/151574