Volume 50, Issue 3, March 2020

Articles

• Moderating Effect of Facilitators and Barriers for Purchase of Green Products in India

  Vishal Kumar Laheri

  7-21

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  DOI: https://doi.org/10.17010/ijom/2020/v50/i3/151026

• Role of Consumption Intent in Service Quality : Perceived Benefit Relationship

  Barnabas Nattuvathuckal, Nandakumar Mekoth, Michael Sony

  22-32

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  DOI: https://doi.org/10.17010/ijom/2020/v50/i3/151027

• I Know Why I Choose Private Label Brands - Brand Equity Analysis in Organized Retailing

  Shilpa Sarvani Ravi, M. V. Ram Prasad

  33-46

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  DOI: https://doi.org/10.17010/ijom/2020/v50/i3/151028

• Digital Marketing and Consumer Millennials : A Comparative Study of Men, Women, and Transgender Consumers' Buying Behaviour in Punjab

  Pooja Sharma, Sushant Gupta, Deepika Kapoor

  47-57

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  DOI: https://doi.org/10.17010/ijom/2020/v50/i3/151029