Volume 49, Issue 3, March 2019

Articles

• Effectiveness of Indian Advertisements in Breaking Stereotypes : A Comparative Analysis Using the Hierarchy of Effects Model

  Shampa Nandi, Sudhindra Bhat, Bert Wolfs

  7-24

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i3/142143

• The Branding Efforts of Snapdeal and the Quest for Profits : A Case Study

  Thomason Rajan, Jacob Alexander

  25-35

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i3/142144

• Ethical Challenges in Neuromarketing : A Research Agenda

  Jacob Alexander, Veena Shenoy, Aradhna Yadav

  36-49

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i3/142145

• The Effectiveness of the Celebrity Advertisement Process and its Impact on Buying Intention

  Sathyanarayana S., Sudhindra Gargesa, Bhavya N.

  50-62

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i3/142146

• Talent Management Strategies and Customer Delight : A Conceptual Study

  Annette Sonia Maben, Rashmi Uchil

  63-71

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i3/142147