Volume 48, Issue 11, November 2018

Articles

• Effect of E-Loyalty Cues on Repurchase Behavioural Intentions Among Online Shoppers

  Ajit J. Kurup, Priyanka Jain

  7-22

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i11/137982

• Factors Influencing Consumer Buying Behaviour of Male Skincare Products: A Study of Mumbai Metropolitan City

  Sanchayita Banerjee, Sooraj Namboodiri

  23-42

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i11/137983

• Demographics, Social Media Usage, and Political Engagement in Punjab

  Manpreet Kaur, Rajesh Verma

  43-55

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i11/137984

• 'My Mind Starts Craving' - Impact of Resealable Packages on the Consumption Behavior of Indian Consumers

  Varun Nayyar

  56-63

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i11/137986