Volume 48, Issue 2, February 2018

Published: 2018-02-06

Articles

  • A Conceptual Model of Helpfulness of Online Reviews in a Blink

    Sanjay Bhāle, Ketan Tongare
    7-22
    DOI: https://doi.org/10.17010/ijom/2018/v48/i2/121331

  • Application of RIDIT Analysis in Prioritizing Perceived Service Quality Dimensions of Management Graduates in Indian Universities

    Vivek Kumar Pathak, Ashim Kumar Das, Rajeev Kumar Panda
    23-35
    DOI: https://doi.org/10.17010/ijom/2018/v48/i2/121332

  • Brand Personality in Politics : Scale Development and Validation

    Krishan Gopal, Rajesh Verma
    36-51
    DOI: https://doi.org/10.17010/ijom/2018/v48/i2/121333

  • Determinants of Preference of Milk and Milk Products : The Case of Rural and Urban Areas in Kanchipuram District of Tamil Nadu

    S. Rameshkumar, A. Vikraman
    52-65
    DOI: https://doi.org/10.17010/ijom/2018/v48/i2/121334