Volume 45, Issue 3, March 2015

Articles

• Identification and Confirmation of Variables Influencing Manufacturer-Dealer Relationships for Steel and Allied Products

  Shailendra Dasari, Rupa Gunaseelan, Geetha Suresh

  7-23

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i3/79963

• Measuring Advertising Effectiveness Through Inter Modulation of Affect and Cognition

  Sandeep Singh, Anand Sapre

  24-38

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i3/79965

• Brand Loyalty and Switching: An Empirical Study on Mobile Phone Usage Among Young Indian Adults

  Shampa Nandi, J. K. Pattanayak

  39-53

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i3/79966

• Variance in Factors Influencing Buyer Behaviour Across Various Product Categories in FMCGs

  Smitha Siji

  54-68

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i3/79968