Volume 45, Issue 6, June 2015

Articles

• Social Marketing - Awareness and Satisfaction Levels of Government Aided Health Insurance Project in Rural Tamil Nadu

  T. N. Swaminathan, P. K. Viswanathan

  7-20

  • PDF

  DOI: https://doi.org/10.17010/ijom/2015/v45/i6/79930

• Buying Behavior of Scheduled Drugs as OTC Drugs: An Empirical Investigation

  M. A. Sanjeev, Arun Sharma, Mayank Taneja

  21-36

  • PDF

  DOI: https://doi.org/10.17010/ijom/2015/v45/i6/79931

• Has Modern Retailing in India Influenced the Consumption Expenditure Behavior of Urban Socioeconomic Classes?

  Debjani Banerjee, Shradha Shivani

  37-52

  • PDF

  DOI: https://doi.org/10.17010/ijom/2015/v45/i6/79932

• The Quality of Services and Their Impact on Customer Satisfaction in the Telecom Sector with Reference to Mobile Service Providers

  Puja Walia Mann, Manish Jha

  53-62

  • PDF

  DOI: https://doi.org/10.17010/ijom/2015/v45/i6/79933