Volume 42, Issue 7, July 2012

Articles

• Malabar Cements Limited: A Successful Employer in the Indian Cement Industry

  G. Sivaramakrishnan, Mohammad Sulaiman I.

  4-14

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• Problems and Prospects of Catering Services: A Case Study of Sangli City

  Jyoti Indupratap Yadav, Ravasaheb Mayappa Yallatti

  15-22

  • PDF

• Determining Subscribers' Attitude towards and Satisfaction from Airtel and Citycell: An Empirical Assessment of the Martin Fishbein Multiattribute Model

  Syed Habib Anwar Pasha, Muhammad Rehan Masoom

  23-35

  • PDF

• An Analysis of TV Advertising and Usage of Celebrity Endorsers: A Content Analysis Approach

  Shakti Prakash, Meenu Kumar, Gyan Prakash

  36-44

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• Market Response to Deregulation of Swedish Pharmacies: An Empirical Study on Consumers' Opinion in Stockholm City

  Arup K. Baishya

  45-53

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• A New Marketing Paradigm-Social Media or Web 2.0: An Empirical Analysis to Study the Awareness, Key Deliverables, Engagement and Usage of Social Media by Small and Medium Enterprises in Delhi

  Monika Sharma

  54-62

  • PDF