Volume 40, Issue 11, November 2010

Articles

• Microsoft's Windows Vs Google's Chrome - Who Will Win the Market?

  Sanjeet Kaur, Sumit Kumar Verma

  3-8

  • PDF

• Winning Customers through Service Innovation-CAB WISE

  Vinay Kumar Nagu

  9-13

  • PDF

• CRM Practices in the Asia Pacific Industry - A Conceptual Study

  R. Ruma Agnes

  14-21

  • PDF

• Customer Acquisition and Retention Strategies in the Service Industry- A Case Study

  V. Murugaiah, Radhika Vishvas

  22-27

  • PDF

• Impact of Brand Preference Dimensions on Customer Satisfaction - A Meta Analysis for Passenger Cars

  C. Dharmaraj

  28-35

  • PDF

• A Study on Customers' Attitude towards Online Shopping - An Indian Perspective

  Neelotpaul Banerjee, Anindya Dutta, Tanmoy Dasgupta

  36-42

  • PDF

• A Critical Review of Gender Differences in Online Shopping

  Prashant D. Amin, Bijal Amin

  43-52

  • PDF

• Life Insurance and Working Women: A Critical Study of Factors Affecting the Purchase Decision

  Manish Srivastava, Megha Rastogi

  53-61

  • PDF