Volume 40, Issue 9, September 2010

Articles

• Genericization of Trademarks: Brand Name becomes Generic Name - A Challenge for Brand Managers

  B. Shafiulla

  3-11

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• The Effect of Store Image on Consumers' Store Brand Purchase Frequency and Perceived Quality of Store Brands around Chennai City

  N. Venkateswaran, V. Mahalakshmi

  12-19

  • PDF

• What Impinges the Choice of Cell Phone Connection?

  Neelaam Dhanda, Pooja Goel

  20-25

  • PDF

• A Study of Physician Behaviour and Preference towards Marketing Services Offered by Pharmaceutical Industry to Influence Physician's Perception Behaviour

  Shubhendra S. Parihar

  26-30

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• The Relationship between Health Factors and Satisfaction and Academic Performance among Al Buraimi University College Students, Oman

  Abdul Hadi M. Al Khasawneh

  31-38

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• Production Problems in Textile Industry with Special Reference to Karur District, Tamil Nadu

  N. Rajasekar, M. Gurusamy

  39-47

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• Marketing of Handicrafts - A Case Study of Brass Items Manufacturing Units in Srikakulam District of Andhra Pradesh

  T. Kama Raju, N. Santosh Ranganath

  48-54

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• A Study on Socio-Economic Background of Entrepreneurs in Small Scale Industries

  G. V. Jagapathi Rao

  55-60

  • PDF