Volume 38, Issue 5, May 2008

Articles

• Exploration of Place Brand Attributes: A Study of Bangalore City

  Ian Vandewalle, Suniti Phadke

• Service Failure and Recovery

  Amitabh Mishra

• Organized Supermarkets of South India - An Exploratory Study of the Margin Free Markets of Kerala

  Ajith Paninchukunnath

• 80/20 Rule : How to Use it for Effective Business

  T. Anitha, Nooney Lenin Kumar

• Customer Satisfaction towards Photocopiers W.r.t Xerox in Hyderabad

  G. Prageetha Raju

• A Study on Socio Economic Background and Status of Women Entrepreneurs in Small Scale Industries

  S. Mathivannan, M. Selvakumar

• MNCs in Rural Marketing - The Case of Pepsi and Coca Cola

  Prasad Begde

• Buying Behaviour of Passenger Cars: A Study in South West Haryana

  V. K. Kaushik, Neeraj Kaushik